Adidas News

Adidas CEO will step down in 2023 to fuel a fresh start | ECONOMY

The chairman and CEO of German sporting goods manufacturer Adidas, Kasper Rorsted, will step down next year to kickstart a fresh start for the company, its supervisory board announced in a statement today.

After three difficult years marked globally by the economic consequences of the COVID-19 pandemic and by geopolitical tensions, now is the right time to initiate a change in the role of CEO in order to allow the company a new beginning”, pointed out the chairman of the supervisory board, thomas rabbe.

thanked rorstedhis great achievements” and stressed that in his mandate, which he assumed in 2016, he gave a new strategic direction to the company and significantly promoted the transformation of the group.

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rorstedFor his part, he pointed out that “recent years have been characterized by numerous external factors” that have “significantly affected” the business of the company and that have required “a lot of strength” to overcome them.

So a fresh start in the coming year is the right thing to do and is important to both the company and me personally.“, he claimed.

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He added that “the company has made tremendous progress in strategic areas” and said he was proud of what he had achieved as a team.

He assured that from the commercial point of view, the group “is on a good path” and specified that currently the growth in more than 85% of its markets is in double digits.

In the coming months, we will focus on increasing the pace when all markets can operate without substantial limitations.“, said.

Both the supervisory board and rorsted They ensured that the transition in the dome will occur smoothly.

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According to the statement, the departure of rorsted it was decided by mutual agreement and the search for his successor has already begun.

Bad Bunny and Adidas are inspired by coffee and create their new sneaker
The Puerto Rican artist Bad Bunny and the German sportswear brand Adidas have presented this Wednesday the FORUM 84 BB shoe – “The First Café”, which refers to the cup of coffee that represents the beginning of the daily routine of the recent winner of a Grammy for his album “YHLQMDLG”. (Source: EFE)

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