Adidas puts its relationship with Kanye West’s Yeezy under review | ECONOMY

”After repeated efforts to resolve the situation privately, we have made the decision to place the association under review.”, the company said in a statement on Thursday. “We will continue to co-manage the current product during this period”.

Adidas said the arrangement of yeezy has been among the most successful shoe collaborations ever. It’s one of the most lucrative royalty deals in the fashion industry and expires in 2026.

Westwho now goes by the name Ye, responded on Instagram cursing adidas and repeating his accusation that the company has stolen his product designs. The musician has had longstanding disagreements over how the clothing and footwear line has been run.

Last month, Ye and his other prominent corporate partner Gap Inc. parted ways after similar upheaval between the two parties. That deal was supposed to last until 2030.

In a September interview with Bloomberg, Ye rejected his corporate deals and said it was time to go into business on his own, sharing plans to open his own stores.

”It’s time for me to do it aloneYe said. “No more companies standing between me and the public”.