Adidas News

Adidas resumes sales in China faster than planned

Adidas resumes sales in China faster than planned
Adidas resumes sales in China faster than planned

TO adidas Announced at this fifth fair (4) that the activities in China have resumed faster than expected, with the sales in May already exceeding the same period of 2019.

The sales of the world’s second largest manufacturer of sports items will recover from the projections, after or after the restriction measures to counter the advance of the new coronavirus pandemic. The move raises hopes that Adidas can begin to overcome the collapse of the global economy.

“O general growth of the recipe big china It will be positive for the month of May”, the company highlighted in a statement. The results still come after rival Nike alerted investors in April about the possibility of resuming sales in the region at the 2019 level just after several months.

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In the same way, the executive chef of Adidas, Kasper Rorsted, has notified the investors for a “gradual, rather than instantaneous” return. Rorsted also projected that the sales in China would only return to the sea of ​​2019 after several months.

Meanwhile, the company reported that “after a return to growth earlier than expected, Adidas now expects that sales in Greater China in the second quarter will be around the same level as the previous year.”

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Receita da Adidas may drop 40% in 2T20

Embora the company has presented good results from the resumption of sales in China. On the other hand, Adidas reinforces the previous alert that prescription The global group could fall more than 40% in the second quarter, compared to the same period of 2019. The value is the double of the tombo registered in the first three months of this year.

Saiba mais: Adidas registers 96% of liquid non-profit in 1T20

The sports equipment manufacturer reported that close to 70% of its stores in the world are still in operation. Despite disso, many of them still operate with reduced hours.

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The Asian power has become an indicator of the ability of Adidas and the segment of consumer goods to return to normality after the restriction measures and the greatest remains of the activity of history.

The sales of the company will register a volume of 80%, during the peak of the confinement in China. The country has two major markets for a adidaswith the generation of more than 20% of its total sales in 2019.

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