Adidas ‘signs’ Boca Juniors and takes center stage in Copa Libertadores 2020 | TRENDS
The German sports brand Adidas has signed a ten-year contract with the Boca Juniors Athletic Club of Argentina, replacing Nike in an offensive that seeks to consolidate its hegemony in South American football, especially in the most important club tournament in the region: the Copa Libertadores.
With this agreement, considered “the best contract in Argentine soccer“According to that country’s media, adidas will dress not only the men’s first team, but also the lower divisions, women’s soccer and the rest of the federated sports of team xeneize.
The link, which led the club to break with Nike After 24 uninterrupted seasons, it contemplates a fixed amount of more than US$10 million per year plus royalties for sales in the country and abroad, reported Clarín Deportes.
In addition, Boca will receive prizes for objectives. Adidas will pay him $1.1 million if he wins the Club World Cup; US$1 million for winning the Copa Libertadores; US$ 900,000 in exchange for the Super League; US$350,000 for the Copa Sudamericana; US$300,000 if he lifts the Super League Cup; US$200,000 for the Cup Winners’ Cup and US$150,000 for the Super Cup.
The sale of new clothing adidas for Boca Juniorsas well as the comprehensive launch campaign, will begin on January 10.
Libertadores Cup 2020
With the brand new ‘signing’ of Mouththe second most winning club in the Copa Libertadores behind the also Argentine Independiente (which will not participate in this edition), Adidas will provide the official clothing for five of the ten most ‘cup-bearer’ teams in the contest: the current champion flamenco (2 titles), the runner-up River Plate (4), olympia from Paraguay (3) and Sao Paulo (3).
The other five teams in the Top Ten Champions include Penarol (5 titles) from Uruguay, which uses the German brand Puma, National (Umbrian, 3 titles), Guild (Umbrian, 3 titles), Saints (Umbro, 3 titles) and palmeiras (Puma, 1 title).
In the 2019 edition of the tournament, Adidas was not among the nine direct sponsors of the competition, but it was one of the brands with great exposure in the first single final of the Copa Libertadores played in November in Lima. And it is that the German company dressed the finalists Flamengo and River Plate and, therefore, their respective logo was viewed by more than 1,000 million people in 169 countries around the world.
On the other hand, the American firm Nike has ensured its presence in all the matches of the Copa Libertadores and the Sudamericana, being the supplier of the official ball of both continental competitions: Nike Merlin 2020, which will go on sale at the end of this month at a price of US$ 20.
Nike will also be present on the jerseys of some clubs that have qualified for the Libertadores group stage, such as Libertad from Paraguay and Alianza Lima from Peru.