Ford, Adidas and HP joined the boycott started last week by several multinationals on Monday and reported plans to stop advertising on Facebook and Instagram, considering that a culture of “hate” has taken over the debate on these social networks.
the automobile Ford said in a statement that it is suspending all of its advertising spend on social media for the next 30 days while it conducts an evaluation process, while the hardware maker HP He left Facebook until he observed “a safer environment.”
adidasfor its part, stopped all advertising expenses on Facebook and Instagram (owned by the company of mark zuckerberg) until the end of July, during which time it will develop the criteria that should allow it to “create and maintain safe environments” on social media.
They also revealed this Monday that the restaurant chain will stop paying for advertising on Facebook Denny’sthe manufacturer of cleaning products Cloroxthe food firm Conagra and the conglomerate Edgewell Personal Care.
All these firms thus joined the campaign #StopHateForProfit (Let’s stop the profits for hate), which promotes the boycott of Facebook by companies until they become more involved in content moderation and eliminate messages that incite hate or spread false information on their platforms.
Companies such as Starbucks, Coca-Cola, Honda, Verizon, Unilever, Diageo, The North Face and Patagonia have so far temporarily abandoned paid ads on Facebook and Instagram.
The boycott has the support of various civil rights organizations in the United States and occurs when the country is immersed in the intense racial debate that began after the death of the African-American George Floyd at the hands of a white police officer in Minneapolis, Minnesota, in late May.
Led by its co-founder and CEO, Mark Zuckerberg, Facebook has championed non-intervention in the content shared on the platform, except in the case of those who explicitly violate its community standards (showing sexual practices or inciting violence). , for example), something that is earning more and more criticism from politicians and civil leaders.
