When a simple stand is no longer enough
Standing out in a store when there are a lot of similar products on the shelves is not easy at all. So how do you reach the customer? To keep him, steal his attention and arouse his interest? Promotions can be used, but the price often does not play the main role, and discounts have become commonplace. Other distinguishing features are needed, such as messages showing the product’s advantages at the point of sale, a nice hostess inviting you to taste it or the use of POS. It is on this third proposition that we will focus today.
– Customer requirements are increasing. Everyone wants to stand out from the rest, so it is extremely important to carefully examine the needs of consumers. A different stand will go to a young customer, and another to an older one. A lot of responsibility lies with the agencies we work with – they are usually the main clients and it is cooperation with them that results in materials that the customer will be satisfied with – says Aleksandra Kolatorska from POS Lab International – one of the producers of sales support materials. – It is worth starting cooperation with a POS company as early as possible. This will allow for consultations during the implementation of the sales campaign. Often agencies already have a very specific look of the sales material, and sometimes it is good to create it together with the producer. Especially if it offers the possibility to design the material from the very beginning and actively participates in the design. Because he has extensive experience, he can often advise in the right way – says Łukasz Wołek, CEO of Abanana and Eura7.
The entire article prepared by Łukasz Wołek can be read on the OOH Magazine website.
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